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Benny Aarup
Lead UX / UI Designer
I am a Danish lead UX/UI designer and published UX expert. I specialize in crafting tailored UX/UI strategies for top global brands. Blending Nordic elegance with practical design logic, I create inviting and seamless experiences. Known for enhancing brands like Bridgestone, MasterCard, Dubai EXPO, and EBSCO, my designs combine simplicity with dynamic functionality.
Experience
Toptal
Lead UX / UI Designer
•March 2015 — Today
As a Lead UX/UI Consultant at Toptal, I have been instrumental in shaping and delivering user-centered design solutions to client companies:
Collaborated with Fortune 500 enterprises and startups to design innovative web applications and mobile apps, driving user engagement and business growth.
Led comprehensive design processes with key stakeholders including product managers, CEOs, and founders, ensuring alignment with strategic goals.
Implemented a Kanban development handoff framework, integrating Figma design systems with Jira to streamline design documentation and development workflows.
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# UI/UX Design
# Leadership
# Figma
# Jira
# Web Apps
# Mobile Apps
# Design Systems
# Kanban
# Product Design
# User Engagement
Skills
Design
•Figma
•Design Systems
•Component Libraries
•System Prototyping
•Product Design
Code
•React.js
•Next.js
•JavaScript
•TailwindCSS
•HTML/CSS
Key engagements
Azira.com
Lead UX / UI Designer
•October 2021 - October 2022
Led the design process of an instant place-based insights platform powered by Azira.com’s 1.6B device data intelligence platform.
Developed a comprehensive nested web application prototype in Figma, accurately covering 95% of all user interactions.
Collaborated with product managers, engineers, and data scientists to ensure design feasibility and alignment with business goals.
Conducted extensive user research and usability testing to gather feedback and iteratively improve the design.
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# UI Design
# UX Design
# Data Visualization
# Figma
# SaaS
# Design Thinking
# Leadership
# Web App UX
# Interaction Design
# Web UI Design
Caliber
Lead UX / UI Designer
•December 2019 - October 2021
Led the design process for a dashboard portal and mobile application for an online personal fitness coaching program.
Created a component-based design system library in Figma to ensure design consistency and efficiency.
Worked closely with fitness coaches and users to understand their needs and translate them into intuitive design solutions.
Conducted regular usability testing sessions to gather feedback and make data-driven design improvements.
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# Figma
# HTML5
# CSS3
# JavaScript
# Design Thinking
# Leadership
# Web App UX
# Mobile Prototypes
# Dashboard Design
# Interaction Design
Bridgestone
Lead UX / UI Designer
•January 2019 - December 2019
Led the design process for a responsive dashboard portal powered by Power BI with more than 140,000 users.
Designed a component-based design system symbol library in Sketch.
Developed a responsive front-end framework to ensure seamless user experiences across devices.
Collaborated with data analysts to create intuitive data visualizations that support business decision-making.
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# JavaScript
# CSS3
# HTML
# Sketch
# Design Thinking
# Leadership
# Web App UX
# Power BI
# Data Visualization
# Dashboard Design
Skanska
Lead UX / UI Designer
•March 2018 — December 2018
Led the design process of a document management portal for the HS2 Railway construction consortium.
Designed a separate web application for a TIDP register and dynamic contract relationship charts.
Implemented user-centered design principles to enhance the portal's usability for construction project managers.
Conducted usability testing to ensure the portal met the needs of diverse user groups.
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# Construction Tech
# Document Management
# User-Centered Design
# Usability Testing
# Web Apps
# UX Design
# Responsive Design
# Web UI Design
# Project Management
# User Experience
Dubai Expo
Lead UX / UI Designer
•November 2017 - March 2018
Led the design process for an import permit dashboard for Dubai EXPO 2020.
Created a UX management framework including Gantt Charts, heuristic principles, and risk assessment.
Collaborated with stakeholders to ensure the dashboard met regulatory requirements and user needs.
Conducted user testing sessions to refine the design based on feedback.
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# Expo 2020
# Import Permits
# UX Management
# Heuristic Evaluation
# Risk Assessment
# User Testing
# Dashboard Design
# Stakeholder Collaboration
# Product Design
# Web Apps
EBSCO
Senior UX / UI Designer
•October 2016 - November 2017
Led the comprehensive Sketch symbol library for the EBSCO-funded FOLIO.org — an open-source library services platform.
Designed and animated numerous UX animations using Principle, submitted to the project's online UX documentation.
Collaborated with developers to ensure the design was implemented accurately.
Conducted user research to understand librarian needs and incorporate them into the design.
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# Library Services
# Open Source
# UX Animations
# Sketch
# Principle
# User Research
# Design Systems
# Product Design
# Web Apps
# Animation
MasterCard
Lead UX / UI Designer
•June 2016 - October 2016
Translated business requirements into tangible mobile payment design solutions.
Presented design solutions to the MasterCard executive team to achieve funding approval during the annual regional meet-up.
Collaborated with developers to ensure seamless integration of the design into the mobile app.
Conducted usability testing to validate design decisions and improve the user experience.
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# Mobile Payments
# Business Requirements
# Design Solutions
# Usability Testing
# Executive Presentations
# Product Design
# Mobile Apps
# User Experience
# Collaboration
# Payment Technology
RemoteJobs
Founder
•June 2015 — June 2016
Designed and developed a remote jobs listing web application.
Attracted site visitors from 170 countries, featured on Web Summit 2015.
Implemented a user-friendly interface to facilitate job searches for remote positions.
Collaborated with employers to list remote job opportunities and attract qualified candidates.
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# Remote Work
# Job Listings
# Web Application
# User Interface
# Web Summit
# Web Design
# User Experience
# Responsive Design
# Employer Collaboration
# Global Reach
DFJ
Lead UX / UI Designer
•March 2015 — June 2015
Designed and developed a landing page for one of the Israeli portfolio companies with more than 250M users.
Collaborated with the portfolio company's team to understand their branding and design needs.
Created a responsive and visually appealing landing page to attract and engage users.
Conducted usability testing to ensure the landing page provided an optimal user experience.
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# Venture Capital
# Landing Page
# User Experience
# Usability Testing
# Responsive Design
# Branding
# Web Design
# User Engagement
# Portfolio Company
# Design Collaboration
Education
Meta
Front-End Developer Professional Certificate
•2024 - Ongoing
Currently pursuing a professional certificate in Front-End Development from Meta, focusing on building responsive websites and interactive web applications using HTML, CSS, JavaScript, and React.
Developed responsive websites using HTML for structure, CSS for styling, and JavaScript for interactivity.
Gained proficiency in using React alongside JavaScript libraries and frameworks to create dynamic user interfaces.
Mastered the Bootstrap CSS Framework for creating responsive webpages and effectively managing version control with GitHub.
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# Front-End Development
# HTML
# CSS
# JavaScript
# React
# Bootstrap
# GitHub
Copenhagen School of Design and Technology
Academy Profession Diploma in UX Design
•2012
Focused on project-based learning to develop digital brand identities and professional websites.
Developed comprehensive digital brand strategies tailored for diverse clients.
Designed and implemented user-centric and visually appealing professional websites.
Collaborated closely with industry professionals to apply theoretical knowledge in practical settings.
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# UX Design
# Digital Branding
# User Experience
# Interface Design
# Market Research
Copenhagen Business School
BSc. Business, Asian Language, and Culture
•2006 - 2011
Developed comprehensive business skills with a focus on Asian markets, languages, and cultural dynamics.
Achieved proficiency in Mandarin Chinese through rigorous language courses.
Gained in-depth knowledge of Asian business practices, economic systems, and cultural nuances.
Participated in business simulations and case studies, focusing on market entry strategies and competitive analysis in Chinese and broader Asian contexts.
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# International Business
# Asian Markets
# Mandarin Chinese
# Intercultural Communication
# Market Entry Strategies
Ramkhamhaeng University
Semester - BA Chinese
•2008 - 2009
Developed business competencies within the Chinese market, with courses taught in Mandarin by native Chinese professors.
Studied Chinese business practices, management strategies, and economic systems.
Participated in cultural exchange programs to deepen understanding of Chinese culture and its impact on business.
Engaged in real-world business projects and case studies focused on the Chinese market.
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# Chinese Business Practices
# Cross-Cultural Communication
# Real-World Projects
# International Business
# Mandarin
Niels Brock
1-year HHX
•2004 - 2005
Acquired fundamental business knowledge and skills to navigate the general business environment.
Studied core business principles and theories.
Engaged in practical business projects and simulations.
Developed a strong foundation in commerce and trade.
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# Business Principles
# Commerce
# Trade
# Business Simulations
# Core Business Skills
Espergærde High School
Mathematical Student
•1999 - 2002
Completed A-level courses in mathematics, English, and social science, building a strong academic foundation.
Excelled in advanced mathematics courses.
Achieved high proficiency in English language and literature.
Studied social science theories and applications.
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# Mathematics
# English Proficiency
# Social Science
# Academic Foundation
# A-Level Courses
NGG
9th Grade
•1997 - 1999
Completed foundational education, preparing for higher-level academic pursuits.
Studied core subjects including mathematics, science, and languages.
Developed strong study habits and academic skills.
Participated in extracurricular activities to enhance overall development.
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# Core Subjects
# Study Habits
# Academic Skills
# Extracurricular Activities
# Foundational Education